WEB DESIGN ESSEX

As well as specialising in building websites from scratch that are tailored for SEO (the only way a site should be), here at Nettrix, our dedicated team of web designers are always working on existing sites that have been built by other web designers. It is amazing that so many of these existing websites have been built without any consideration as to how they will be found by their target market.

If a website is used just to direct customers for more information on services and products then this approach is understandable. But who wants a site for just that purpose when it can be doing so much more for a business?

The bottom line is, for potential customers that wouldn't otherwise be directed to the site by the business themselves (ie on the bottom of a business card etc) they need to be able to locate it. A good site should be generating new business as well as catering to existing clients. For that to happen it needs to be doing well in search engine results.

Once that fact is acknowledged it's a case of understanding your sites visibility and what can be done to improve it's search engine results, that is if your site wasn't already designed with this taken into account. So the question is how does a search engine rank a site? We (the user) type in a keyword, google then crawls through millions of sites and then lists them in order of relevance to what was typed. Of course this is an extremely simplified version. Variables which will dictate this are things like uniqueness, quality of content, headings, unseen coding and titles.

As such if you want your website to contain all these things your web designer must build content and structure with this in mind. A website's entire infrastructure, from the way it navigates to the content it contains must be tailored around the keywords you desire in conjunction with the products and services it has for sale.

Therefore it is absolutely imperative you select a web designer based on their comprehensive understanding of building websites for SEO. A website that looks amazing is useless if no one is looking at it.